Sunday, September 22, 2013

1000+ Friends. Are they real?

In todays age there are social media websites such asLinked In, Twitter, Facebook, Google+ and this includes personal webblogs such as blogger, Xanga and Myspace. Now that we have the media websites covered you can't forget Instagram and Vine. With all of these options out there it is possible ot reach millions of people daily and if your content is interesting enough it can be sent viral and be surfaced on all of the interfaces listed above.

With all of these options available any entity or person must find it imperative to utilize these tools. But with over 1000 friends or followers on anyone of these websites are they really real or do they care about you? The answer is yes, although these aren't your closest friends or family member they are people who you have chosen to interact with and share your opinions with. Although most of them won't agree with you if %10 of them do then that means you have 100 supporters. To be able to reach certain destinations you will need the guidance or the help of certain individuals. Whether they chose to or not depends on their impression of me, but if they don't even remember me or have no way to contact me the opportunity will never cross.

Now that the use of social media has been necessary. With all the options out there why can't there be a single cloud interface that posts to everything. With Facebook there is now an option to link Instagram, Twitter, and other feeds so that people can see what your doing on each website. I preferably use Facebook and Instagram and Youtube separately. I find it weird when people get too personal on certain news feed. Which arises a huge topic of privacy which we'll talk about later. People think LinkedIn is more professional, but it really comes down too the audience you are targeting and what you post. Each website can be used for personal reasons or professional reasons. How I portray myself and the text, video and audio that I allow on my newsfeed.

But it is true that LinkedIn provides a direct access to job openings and companies.

Friday, September 13, 2013

Turning Binary into Art

QR codes: What.

Ever since the Android came out a new idea of thinking has been formed. To set them apart from a normal smart phone and they have created their own logo and brand. Most people now a days recognize the awkward green android robot. What he also came with is a Qr code which is the black hazy thing on the side. It pretty much resembles a bar code in a rectangular shape.


Qr codes is a not a new concept or design at all but this is the first time it is used for the general public. It is a step forward to automation. It is commonly seen on mail invoice and other logistic products. What it does, is provide the user an option to scan the picture using the devices camera and decode the Qr. It ultimately directs the user to a certain website or link and now has a coupon function. With tinkering on certain devices it now can do extra options to some devices. 



Media
I find it very interesting to display a blank document with a single Qr code and see who scans it. People are born curious and most of the time they will walk by and ignore it, but for the ones who do open it want to see something that interests them. According to a marketing news website over %50 of Americans own a smart phone now. They have become very affordable to the point where companies are offering them for free when signing up for a contract. With that in mind many companies have incorporated the Qr code into their advertising campaign. Some just need to realize that they need to display the code in visible areas, areas of service and display good content. It is the worst feeling when you get deceived into going to a website. If companies use good methods of use the Qr code will maintain its popularity otherwise like me, everyone else will just use the NFC "bump" because it is just that much easier.


Friday, September 6, 2013

Socializing your Brand

With the modern day market, people can sell and buy products from all over the world so there will be always be a consumer no matter what the product is. The hard part is marketing it to the right people and Branding your device so it becomes the best and baddest.
Look at all these brands. Its hard to imagine that people can probably name 50 brands than all 50 states of U.S. These products have embedded into our brains as the right product or only product. Anything else is sub par. They reserve the right to hike up their products just because they are on top. What is new though is the use of Social Media in Marketing strategies.

Social Media has become a tool to give emotion, feeling and thought to products and devices. People care about companies viewpoint on controversial issues and debates. People have even boycotted Chick Fil A for opposing gay right marriages.

It is imperative for companies to use social media now a days to bring fun and excitement to their product that does not correlate with anything to their actual product. Promoting a chance to win concert tickets when buying cereal and etc has become a common norm. The only way for people to hear about these things is through the social media. 


As simple as this sounds to make a facebook page, twitter account and/or youtube it does get confusing with all the media websites. In a easy world every single page would be connected together. The writers need be fair and unbiased because they need to appease the general public. Offending anyone would lead to disastrous results. The other problem with these websites is also the user security. Because most of them are made for the general public to use, most people do not know the security settings on the website.

It is imperative that no one else has claimed your Brand or name for themselves, also keep the logo in the front of the homepage and default icon. For companies it is generally useful to keep comments private so no distasteful comments are posted. Also any images posted must be protected so spoofs or parody's can not be made. At the moment there is no privacy on the online web. Anything posted to the public can be downloaded to one's hard drive. So companies need to make sure they have a filter process so nothing bad comes out.