With the modern day market, people can sell and buy products from all over the world so there will be always be a consumer no matter what the product is. The hard part is marketing it to the right people and Branding your device so it becomes the best and baddest.
Look at all these brands. Its hard to imagine that people can probably name 50 brands than all 50 states of U.S. These products have embedded into our brains as the right product or only product. Anything else is sub par. They reserve the right to hike up their products just because they are on top. What is new though is the use of Social Media in Marketing strategies.
Social Media has become a tool to give emotion, feeling and thought to products and devices. People care about companies viewpoint on controversial issues and debates. People have even boycotted Chick Fil A for opposing gay right marriages.
It is imperative for companies to use social media now a days to bring fun and excitement to their product that does not correlate with anything to their actual product. Promoting a chance to win concert tickets when buying cereal and etc has become a common norm. The only way for people to hear about these things is through the social media.
As simple as this sounds to make a facebook page, twitter account and/or youtube it does get confusing with all the media websites. In a easy world every single page would be connected together. The writers need be fair and unbiased because they need to appease the general public. Offending anyone would lead to disastrous results. The other problem with these websites is also the user security. Because most of them are made for the general public to use, most people do not know the security settings on the website.
It is imperative that no one else has claimed your Brand or name for themselves, also keep the logo in the front of the homepage and default icon. For companies it is generally useful to keep comments private so no distasteful comments are posted. Also any images posted must be protected so spoofs or parody's can not be made. At the moment there is no privacy on the online web. Anything posted to the public can be downloaded to one's hard drive. So companies need to make sure they have a filter process so nothing bad comes out.

No comments:
Post a Comment